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Wednesday, 12 June 2013

Five Ways to Boost Your Email List

Building an email list in order to market and promote your products or services is crucial to boosting your profits.
It’s a cliché but the money really is in the list.
Now you might not want to hear this but the majority of people who visit your website will just leave again without interacting or contacting your company.
But you can change that.
First you must entice people who come to your website to hand over their email address.
To do that nowadays web surfers want something in return for their details.
Below are 5 ways to boost your email list:
1. Short Report: You don’t need to spend hours or days slaving over a report. Just a few pages will provide satisfaction and whet their appetite for more of your content. If you need content on your particular business go to Ezine Articles and search under your category for relevant articles. Once you have found a few put them together and add an introduction and a conclusion and there you will have your very own report to give away.
2. Checklists: People love having things simplified, and checklists are perfect for accomplishing this. For example, if you offer any kind of wedding service put together a checklist the bride can follow to plan her big day.
3. Worksheet: These differ from checklists because they’re more interactive, and basically help you brainstorm through something. For instance, if you provide services or information to business owners, you could put together a worksheet that will help them define who their target market is by asking a series of questions.
4. FREE Phone Consultation: Offer potential clients 15 minutes of your time for FREE where you answer their questions and you get to assess their business needs or personal requirements and offer solutions. This also helps build a relationship with them. DON’T hard sell them though.
5. Resources: Help your subscribers save their time by putting together a list of your best business tool that help you make money. Who are your writers, designers, what websites do you frequent for information, etc?
Work out which list building idea will suit your business and try it out.
But You will need an autoresponder to capture people’s email addresses.
The one I use is Aweber and I can’t recommend it highly enough as it is one of the best on the market.

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